Target Audience- Main Task.

I have chosen Indie/Rock genre to study. I have then chosen 'NME' magazine and 'Kerrang!' magazine.

This is information I got about NME magazine from http://www.ipcmedia.com/







The following information I got from http://www.nrs.co.uk/

Profile of a typical reader of NME magazine-

Gender- Male
Age- 24
Interests- Music, socializing, going to gigs and festivals, playing guitar.
Socio Economic classification- A,B,C1

Mainly people aged between 15 and 44 read NME but older people do read it too.
There are over 100,000 more readers of classification A,B,C1 than C2,D,E.
Both men and women read the magazine but a large percentage of them are male.


Profile of a typical reader of Kerrang! magazine-

Gender- Male
Age- 17
Interests- Music, going to gigs, playing guitar, getting drunk!
Lifestyle- Attends college, carries out his interests in his spare time.
Socio Economic classification- A,B,C1

Mainly men read Kerrang! but women do too.
Over 45 year olds read Kerrang! but its mostly younger readers.
Classification A,B,C1 are the main readers but classification C2,D,E read it too.

My Magazine-

The music magazine I'm going to make is going to be a rock/indie magazine. It is going to be aimed at both men and women of all ages but mainly 15-25 year olds. It will be priced fairly so most people can afford it. Readers may be students so will need it not to be too expensive. My target audience will be people who have a keen interest in music, socializing and having a good time. I want the magazine to be good for any socio economic classification.